Most website visitors leave and never come back. Email marketing lets you stay connected with potential customers, build trust over time, and turn them into loyal buyers who refer others to your business.
Your audience will start with an automated email sequences that introduce them to your business and guides them toward making their first purchase.
Our team keeps you top-of-mind for customers when they are ready to buy.
A single well timed offer can generate $10's of thousands of dollars in additional revenue and can be used year after year.
With the foundation set you are ready to grow your email list with offers that will attract your ideal customers.
We'll customize my best and quickest local SEO wins for your business for you to use right away to get more traffic to your website.
Social media is no longer social. The algorithms that once connected us now limit who sees your posts. Email marketing is the workhorse of marketing and gives you direct access to your customers' inboxes. Our clients see higher engagement, conversions, and sales from email compared to social media marketing.
Some marketing strategies overlook email marketing, we integrate it with your SEO and lead generation efforts for maximum impact.
We write emails that sound like they're coming from you, not a generic marketing company, building real relationships with your customers.
Our campaigns reach subscribers when they're most likely to open, read, and take action on your offers.
Every email looks perfect on phones, tablets, and computers, ensuring your message gets through clearly.
"Attention to Detail Shows in Every Piece"
"We've had a great experience working with Kent on our SEO audit and strategy. His content writing is well-researched and thorough. he takes the time to understand the nuances of our business, and his attention to detail shows in every piece he delivers"
– Cyan Pheko, Marketing Manager at Smallworks
"We're Scrambling to Extend our Phone Coverage"
"What really impressed me was how Kent has tackled every aspect of our online presence. Our Google Business Page went from second or third page to dominating the map pack throughout Vancouver in just the last few months.
I used to get maybe one or two calls per week from new clients, now we're scrambling to extend our phone coverage because we get that many new client calls per day."
– Dasha Maslennikova, Owner of Symmetrix
The best email marketing tool is the one you use. Because there are hundreds of options from Aweber to Moosend Ltd (yes that is a real marketing tool), pick the one you like the feel of and can afford.
Some agencies like SearchFront include email marketing automations and tools as a package.
Email marketing is governed by CAN-SPAM Act in the United States, and CASL and PIPEDA in Canada. Without getting into the weeds here, just know that consent, honesty, data privacy, and the option to opt-out are core to these regulations.
Most small businesses should be able to meet requirements laid out by regulations with a few simple tweaks if they aren't already.
Like all marketing, failing to understand and speak to you audience is the biggest pitfall. Some simple tips to achieve this are 1) research your audience with a questionnaire, 2) personalize emails using recipients first name, and 3) write in the 2nd person because "you is glue".
Some other common issues: inconsistency, weak calls to action, and too few emails overall.
Don't let potential customers forget about your business after one visit. Our email marketing audit shows you how to build a profitable email list that generates revenue month after month.