About SearchFront

Kent MacWilliam - Owner

My journey to local SEO skills wasn't a straight line. I took a curvy path starting with geology labs and then fieldwork around the world. A conference in Chile led to an invite to spend two years leading field crews in the Democratic Republic of Congo.

I returned to Canada. I spent years of sales and fundraising, then building and eventually stepping away from my own health service business. I hit a wall. Then I discovered that sometimes the best time to solve a problem is after you walk away, regroup, and come back with a set of fresh eyes.

It was the hardest business decision I ever had to make. I walked away from my own company. In doing so I learned something precious: how to build a system that runs without me.

Then life happened. From my breakthrough, the next logical leap was understanding that repeating this hands-off system will have compounding results. It was a realization that had to wait 2 years while I worked for others. I got a job in the construction industry, got married, had a baby.

Kent MacWilliam - SearchFront SEO lead

Results-Centric Local SEO

After 2 years in corporate, I remembered why I'm an entrepreneur. When I returned to help my former business partner I had clarity to focus on what actually brings results. What started as one success story quickly became a repeatable system.

Leads jumped 45% from the same quarter last year from strategic local SEO and Google Business Profile optimization. The business went on to finish 2025 (fiscal year) as a banner year for revenue. Profits are up 300% year on year.

Now at SearchFront SEO, I specialize exclusively in local SEO for service-based businesses using the same method. While others chase traffic metrics and high traffic keywords, I realized there's a goldmine in local.

The trick is using high-intent keywords to dominate local search results. By applying the same step-by-step approach that transformed my own business, I deliver results for clients.

Thanks for reading this far, come connect on LinkedIn!

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Testimonials

What others are saying about SearchFront

"Attention to Detail Shows in Every Piece"

"We've had a great experience working with Kent on our SEO audit and strategy. His content writing is well-researched and thorough. he takes the time to understand the nuances of our business, and his attention to detail shows in every piece he delivers"

– Cyan Pheko, Marketing Manager at Smallworks

"We're Scrambling to Extend our Phone Coverage"

"What really impressed me was how Kent has tackled every aspect of our online presence. Our Google Business Page went from second or third page to dominating the map pack throughout Vancouver in just the last few months.

I used to get maybe one or two calls per week from new clients, now we're scrambling to extend our phone coverage because we get that many new client calls per day."

– Dasha Maslennikova, Owner of Symmetrix

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