Digital marketing encompasses all online marketing efforts that use digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. It can benefit your business by increasing visibility, driving traffic, improving customer engagement, and boosting conversions through targeted strategies like SEO, PPC, content marketing, and social media management.

Local SEO is a type of SEO (Search Engine Optimization) that helps businesses get shown in the "map pack" for Google maps. The reason this distinction exists is that local SEO has incredibly high value for local businesses offering services (plumbers, physiotherapists etc...), restaurants, and retail stores.

Local SEO is competitive.

To improve your digital presence and ranking your Google Business Page it is necessary to outrank competitors. Content on a website is one of many ranking factors, so it isn't always needed. Although in some niches and in some cities businesses can rank in the map pack without a website, because most local businesses have a website it is usually

No, the opposite is true.

Think about it, AI tools like ChatGPT have exploded in just the past few years, and they're changing how people search for information. Instead of Googling keywords, more people are having conversations with AI to get answers.

Google is actually losing market share for the first time in its 30-year history.

But here's the thing: SEO was never just about Google. Your customers search on YouTube, Amazon, social media, and now AI platforms too. The SEO game isn't over, the enchilada is just bigger.

SEO is about how people actually use the internet whatever the platform. When social media took off, smart businesses adjusted. When mobile search exploded, they adapted again. AI is just the next evolution.

The core idea remains the same: be where your customers are looking. That might mean optimizing for AI responses now, but it's still about understanding what people want and making sure they can find you.